“Les Mayennais sont reMarquables !” The dynamism, creativity and attractiveness that this communication campaign inspired by the Departmental Council of Mayenne has won over our leader, François Coué. He saw the opportunity to put our teams in the spotlight, enhance their functions and highlight the Road Transport professions!
And what better communication medium than the tarpaulins of our semi-trailers 🚛 !
We let you discover among our Coué highlights, the Mayenne people in video 🎥 on our trucks, in a pose imagined and designed by Julian Legendre, Artistic Director, highlighting each in their function!
These new trucks will now travel the roads of France, promote Mayenne, our Coué teams and the various road transport trades for the next 10 years!
We say thank you tothe French department Mayenne and their team for this beautiful project made in close collaboration.
Photographer : Charlotte Brunet Studio
Studio : Prisma Laval
Makeup : Amandine L’institut
Tarpaulin manufacturer : Fruehauf – Bruno Perion
Video montage : Sylvain Buttier